The concept of Robusta Coffee was born during the trip of the young local entrepreneur Mr. Ateeq Al Muhairi who has a passion for coffee, explores the coffee world by traveling and studying around Asia to research about coffee farms that offer the best kind of coffee know as Arabica and Robusta.
He read a lot of books on putting up a coffee house and read some coffee shop strategies of well known International coffee houses. He launched Robusta Coffee as a UAE brand of the coffee shop with a very global appearance that would rival the global brands in unique taste and quality. The approach is to mainly grow and expand without looking back of fear the existing competitor.
He believes his coffee is the best, due to all his efforts in choosing top quality coffee beans, rigorous staff training, and education. He is not afraid of challenging the top guns and go at his own pace. His main focus is he wants and needs of every fellow Emirate giving his personal touch and innovating and experimenting drinks and secondly the International Customers.
Among that Robusta Coffee brand will be the favorite coffee house in town and to build an image different from other coffee chains.